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Eyebrow styles

Fluffy Brows: the trend for disheveled brows

There is a new trend making its way into the world of make-up: they are fluffy brows, from the English “fluffy,” which appear full and thick but at the same time light and feathery. “They completely open up the eye,” comments Giulio Schettini, National Brow & Beauty Authority at Benefit Cosmetics. They travel hand in hand with laminated, painted-like ones, from which they are distinguished by their more natural, sometimes messy, less rigid and rigorous effect. The first to show them off were the models during the haute couture shows that just passed, and in Italy, the influencer par excellence Chiara Ferragni has been showing them off like this for a while now, disheveled, but as if it wasn’t done on purpose.

Like all thick eyebrows, feathery brows give depth in the gaze to those with high foreheads and large eyes. Less so to those who complain of a drooping eyelid because they may further close the gaze. They also soften stiff, angular features.

Fluffy brows do not have to be perfect, but simply disheveled! For a natural effect, just follow simple steps.
Fluffy brows do not have to be perfect, but simply disheveled! For a natural effect, just follow simple steps.

How to make the fluffy brows

To recreate the fluffy effect, a lot of cosmetics brands have launched products that could be useful to reproduce disheveled eyebrows by simply applying a simple wax. In fact, just shape the eyebrows with the chosen product and fix the hairs upward. To achieve more volume, experts recommend combing them first in the opposite direction from the direction of growth and then orienting them into the desired shape

Rule number 1 for perfect fluffy brows: they don’t have to be perfect! Nor with all the hairs facing the same direction, but neither should they be too messy. You have to find the right middle ground so that the result is satisfying but natural. Letting yourself be inspired by the shape that the eyebrow arches provide as a base, makes each step easier. But, should you be faced with thinning eyebrows, no problem! You can resort to a pencil so you can thicken the hairs, remembering to choose one of the same color as your natural brows to avoid creating inappropriate contrasts.

The best way to draw eyebrows?

Follow the orbital bone and, of course, accept its asymmetries. Eyebrows are rarely the same: differences are determined by hair regrowth, but also by facial expression. Using one side of the face in particular, in fact, leads one eyebrow to be higher than the other. Drawn eyebrows, in fact, are a matter of calculation and measurement.

Essential products to reproduce fluffy brows

Let’s find out together what products you will need to achieve perfect fluffy bows.

Before envisioning the effect, locate the right wax or gel to apply to your brows-it is of paramount importance because it helps direct the hairs and, once absorbed, makes the process easier.

Even if you think you have super thick eyebrows, it would still be wise to always have a pencil handy so that you can either cover small holes or help you draw the desired shape. Always remember to outline light strokes in an upward motion to give the appearance of full, soft brows. Start with small strokes, and then go over if you think it is necessary keeping in mind that it is always easier to add than to correct! If you are in doubt about the color of the pencil or pen, to be on the safe side choose a shade similar to the natural one. The final touch will be applied from the concealer around the eyebrows with a small, precision brush. The product applied in this way guarantees a twofold result: it hides any imperfections in the definition of fluffy eyebrows and, at the same time, is able to highlight their shape even more.


1. Are fluffy brows suitable for all face shapes?

Absolutely! Fluffy brows are incredibly versatile and can complement various face shapes. The key is to tailor the look to enhance your unique features. For round faces, slightly arched fluffy brows can add definition. If you have a more angular face, opting for softer, straighter brows can balance your features. The beauty of this trend lies in its adaptability, making it accessible and flattering for everyone.

2. Can I achieve fluffy brows at home, or do I need to visit a salon?

While salon treatments like brow lamination can provide long-lasting results, achieving fluffy brows at home is entirely possible. A bar of transparent glycerin soap can work wonders when paired with a spoolie brush. Additionally, there are various brow products on the market, such as pencils and powders, that allow you to enhance your brows’ natural texture with ease.

3. What if my brows are naturally sparse? Can I still achieve the fluffy brow look?

Absolutely! Even if your brows are naturally sparse, you can still achieve the fluffy brow look. Start by using a brow pencil or powder to lightly fill in any gaps while following your brow’s natural shape. Then, use a spoolie brush to comb the hairs upward and outward to create the desired feathery effect. It’s all about enhancing what you have while maintaining a natural appearance.

4. How do I maintain the shape of my fluffy brows?

Maintaining the shape of your fluffy brows is relatively simple. Regular trims can help keep excessively long brow hairs in check. However, avoid over-plucking to preserve the natural texture. Additionally, consider using a nourishing brow serum or oil to keep your brow hairs hydrated and healthy.

5. Can I wear makeup with fluffy brows, or is it best to keep them natural?

You can absolutely wear makeup with fluffy brows! The beauty of this trend is its versatility. If you want to add some extra definition to your eyes, go ahead and apply eyeshadow, eyeliner, and mascara as usual. Fluffy brows can beautifully complement both natural and more dramatic makeup looks.

6. Are there any age restrictions for embracing fluffy brows?

There are no age restrictions for embracing fluffy brows. This trend is all about celebrating natural beauty and creating a youthful appearance. Whether you’re in your twenties or beyond, fluffy brows can enhance your look and add a touch of timeless charm.

7. Can I achieve fluffy brows if I have very dark or very light hair?

Fluffy brows can be achieved regardless of your hair color. If you have dark hair, opt for brow products that match your hair color to create a seamless look. For those with lighter hair, choose shades that complement your natural color while still allowing the texture of your brows to shine through.

8. How long does a brow lamination treatment last, and is it safe?

A brow lamination treatment typically lasts for about six to eight weeks. It’s generally considered safe when performed by a trained and experienced technician. However, like any beauty treatment, it’s essential to follow aftercare instructions and seek the advice of a professional if you have any concerns.

9. Can I transition from my current brow style to fluffy brows, or do I need to start from scratch?

You can certainly transition from your current brow style to fluffy brows. The transition may involve growing out your brows for a more natural look, which can take some time. However, with the right grooming techniques and products, you can gradually achieve the desired fluffy appearance without starting from scratch.

10. What if my brows are naturally unruly? How can I control them while still embracing the fluffy brow trend?

If your brows tend to be naturally unruly, you can still embrace the fluffy brow trend. Consider using a strong-hold brow gel or wax to set your brows in place after brushing them upward and outward with a spoolie brush. This will help maintain the feathery texture while keeping any stubborn hairs in check.


Fluffy brows are more than just a passing trend; they represent a shift in beauty standards towards a more natural and effortless look. Whether you opt for brow lamination at a salon or simply brush your brows with soap, the key to achieving this trend is embracing your natural beauty. So, ditch the tweezers and let your brows roam free—after all, there’s beauty in imperfection.

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