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Eye Makeup

Butterfly eyeliner, the iconic eye makeup returns with fury from the 1990s

Unless you live inside a cave, you may have already heard around that the “butterfly” shape was a hallmark of fashion and beauty in the 1990s early 2000s. In fact, we talk about butterfly eyeliner makeup, butterfly eyelashes and butterfly clips (the hair accessory of the 1990s and one that has come back like a rage).

In the ever-evolving world of beauty and fashion, trends from the past often make a striking comeback. One such trend that has recently reemerged with a vengeance is the “Butterfly Eyeliner,” a style that first took the beauty world by storm in the 1990s. Characterized by bold, dramatic wings that extend beyond the outer corners of the eyes, this eye-catching look is making a triumphant return. In this article, we’ll delve into the origins of Butterfly Eyeliner, how to achieve the perfect look, and why it’s capturing the hearts of makeup enthusiasts once again.

The Resurgence of Butterfly Eyeliner

A Nostalgic Resurgence

Nostalgia has a powerful influence on fashion and beauty trends, and Butterfly Eyeliner is no exception. Many of us who grew up in the 1990s fondly remember the iconic looks sported by our favorite pop stars and celebrities. The likes of Madonna, Gwen Stefani, and Drew Barrymore made this bold eye makeup style an emblem of the era. Fast forward to the 21st century, and we find ourselves longing for a taste of the past. Butterfly Eyeliner offers a perfect blend of nostalgia and edginess, making it a prime candidate for a comeback.

A Bold Departure from the Norm

One of the reasons behind Butterfly Eyeliner’s resurgence is its daring and unique appeal. In a world where subtle and minimalistic makeup has often taken center stage, this bold eye makeup look stands out as a departure from the norm. It’s a statement of self-expression that exudes confidence and creativity. The exaggerated wings of Butterfly Eyeliner draw attention to the eyes, making them the focal point of the face. This boldness is precisely what many makeup enthusiasts crave in an era of endless beauty possibilities.

Made popular by Mariah Carey, who happened to name her 1997 album Butterfly, but also by T-shirts and bags with butterflies printed on them. Not to mention our colorful gem-studded sunglasses and tiny shoulder bags. Now the butterfly motif is back and has undergone a colorful transformation.

This trend has turned into more and more creative outlets that wink at the shape or colors of the butterfly without completely recreating them. So then, if we talk about butterfly eyeliner, what do we mean? We noticed Hailey Bieber introducing the trend just this week when she posted a photo on Instagram showing off her makeup.

Wearing a black, winged line along the upper lashline with a butterfly blue shade along the lower lashline. As well as ultra fluttery lashes. Bieber captioned the post with a series of butterfly emoji. When she put the look together, it seems she took inspiration from the vivid blue color of the butterfly that was popular in the 1990s and their delicate winged shape.

Achieving the Perfect Butterfly Eyeliner Look

Now that we’ve explored why Butterfly Eyeliner is making a comeback, let’s dive into how you can master this iconic eye makeup style yourself.

What You’ll Need

To create Butterfly Eyeliner that wows, you’ll need a few essential tools:

  1. Eyeliner: Opt for a high-quality liquid eyeliner with a precise tip for sharp lines.
  2. Eyeshadow: Choose complementary eyeshadow shades to enhance your eyeliner’s impact.
  3. Mascara: Lengthen and volumize your lashes to complete the look.
  4. Makeup Remover: Have a gentle makeup remover on hand for any touch-ups.

Step-by-Step Guide

Follow these steps to achieve the perfect Butterfly Eyeliner look:

1. Start with a clean, primed eyelid to ensure a smooth canvas. Apply your eyeshadow base.

2. Begin by drawing a thin line along your upper lash line with the eyeliner, starting from the inner corner and extending outward.

3. Create a wing by extending the line beyond the outer corner of your eye at a slight upward angle.

4. Connect the wing to the upper lash line to form a triangle. Fill in the triangle with eyeliner.

5. Apply mascara to your upper and lower lashes for added drama.

Tips for Perfection

  • Practice Makes Perfect: Butterfly Eyeliner can be tricky, especially if you’re new to the style. Don’t be discouraged if it takes a few attempts to get it right. Practice makes perfect.
  • Steady Hand: Rest your elbow on a table for stability while applying the liner, and use short, controlled strokes for precision.
  • Experiment with Colors: While black is the classic choice, don’t be afraid to experiment with different eyeliner colors to create unique looks.

Why Butterfly Eyeliner is Here to Stay

The revival of Butterfly Eyeliner isn’t just a passing fad; it’s a testament to the enduring appeal of bold, expressive makeup. Here are a few reasons why we can expect this trend to stick around:

Versatility: Butterfly Eyeliner can be adapted to suit various occasions. A subtle wing for daytime or an extravagant wing for a night out – the possibilities are endless.

Empowerment: Wearing Butterfly Eyeliner can make you feel empowered and in control. It’s a bold statement that says, “I’m confident and unafraid to stand out.”

Instagram-Worthy: The dramatic look of Butterfly Eyeliner is highly photogenic, making it a favorite choice for social media makeup enthusiasts.


As fashion and beauty trends continue to evolve, it’s no surprise that iconic looks from the past find their way back into the limelight. Butterfly Eyeliner, with its bold and dramatic wings, is a prime example of a trend that has made a triumphant return from the 1990s. It offers a perfect blend of nostalgia and edginess, making it a favorite choice for makeup enthusiasts looking to make a statement. Whether you’re a makeup aficionado or just curious to try something new, don’t hesitate to give Butterfly Eyeliner a whirl. With a little practice and creativity, you can embrace this iconic look and make it your own in the 21st century. So, spread your wings and let your eyes do the talking – Butterfly Eyeliner is here to stay.

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